The role of sales and store managers is to find the balance between the retail company’s merchandising needs and those of different suppliers. On the other hand, product manufacturers often prepare their planograms to demonstrate the ideal display of their offer. Store managers and retail store chain directors rely on shelving design planograms to optimize shelf space usage and maximize sales of high-value products. This type of planogram is used to design how products are displayed on shelves, platforms, racks, mannequins, baskets, and other retail fixtures. Planograms for shelving design and product display Planogram example – floor plan They will also plan product placement so that customers spend longer exploring the displays and special offers without making it frustrating to find what they came in to buy.

These planograms are best used to map out the path a customer should take through the aisles and specific areas of the store to make their shopping experience engaging and maximize their purchase value.ĭesigners experienced in retail space planning will ensure that customers find the highest value offers in strategic spots (preferably at eye level). Planogram for retail space planning Planogram example – floor planįloor plans are visual diagrams representing a bird-eye view of the retail space.

They could also be described as retail space plans and visual merchandising plans. They are used together for planning inventory and product display on a macro and micro level. Planograms can be divided into two basic types: floor plans and shelf space plans. This article will discuss how to get started and design effective planograms for the best business benefits for both manufacturers and retail sellers. What is a planogram?Ī planogram is a schematic drawing for detailed planning of how and where products should be displayed in brick-and-mortar stores for best sales results. When used skillfully for visual merchandising and space planning, they maximize sales and minimize waste for store owners and product manufacturers. One crucial part of the strategy that can get overlooked in e-commerce is how the products get presented on the shelves in a retail store. The success of a product depends on a complex set of factors, starting from design and production technology, through choosing the suitable suppliers and logistics partners, to effective sales and marketing strategy.

Retailers using planograms